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    « Q: How do you promote sailing? A: Jessica Watson | Main | Hong Kong and Taiwan »

    May 22, 2010

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    Rohetherington

    I just came across this case study in my RSS reader. Intercontinental Hotels have done a big piece of work aligning their marketing to audience / customer.

    Intercontinental Hotels: A Case Study In Customer Centric Marketing | Forrester Blogs http://bit.ly/91RaBX

    Nice.

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