BIG AD, small ad

Most of you have probably seen Carlton's excellent 'Big ad'. It's a TV Commercial but because it is so good, it's also become a very successful viral piece (being referred from one person to another via the internet). If you've not seen it, go to: http://www.bigad.com.au/

A 'Small ad' was recently released by Jay Jay jeans. It leverages the success of Carlton's big ad and, with what does appear to be minimal budget, has already achieved the kind of reach via viral (effectively free) marketing that would cost the average client tens of thousands via traditional media channels (TV, print etc). To watch 'Small ad', Download low.mpg.

An example of very clever advertising.

Comments

[tom]

Also check out this Small Ad:

www.smallad.be