10 Things Bing Must Do To Catch Google

Interesting article: 10 Things Bing Must Do To Catch Google by Aaron Goldman

An extract:

"So here's what the Bing launch means to the search world...

"My prediction is that, in five years, the search engine query share rankings will look nothing like they do today. Bing has proven that Microsoft is serious about search. Ballmer has placed his bet and backed it with a stack of $100 mil. in advertising. Bing will either propel Microsoft to a 30%-40% share of the search universe or flame out completely, leaving Google with 90%+. For what it's worth, my money's on the former."

I'm not convinced, my money's on Google. Google's core utilities are better (esp advanced features) and I believe that counts more than any amount of advertising dollars.