"StrongMail Systems Monday unveiled a strategy
and a set of tools intended to link email marketing with social media
campaigns on Facebook, MySpace, Bebo, and Digg, among others. Its
"framework" turns static email programs viral.
"StrongMail developed the tools in response to requests by retail
customers. The survey conducted by StrongMail reveals that email
marketing linked to social media has become an important initiative,
with 66% of marketers planning to integrate the two channels in 2009,
and 48% who have already formulated a strategy for achieving this
initiative.
"Of those marketers planning to increase budgets in 2009, 83% will increase amounts in email marketing, followed by 62% in social media."
Interesting. Makes sense for retail. I guess the other email tool providers will be playing catch up!
Read the full article on mediapost.com
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