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    « One Tribe at a Time | Main | 'Engaging' requires building rapport »

    November 13, 2011


    Tony Zambito

    Hi Rowan,

    First let me say thank you for the mention and did enjoy our blog conversation. I like what you've done here with the digital plan in terms of looking at it from a feedback loop perspective. Incorporating two lenses to view and then measurement and analytics to provide the feedback for planning. I think this is a good framework to focus on a constant loop of feedback and insights. Of course, central to informing on what are the best ways to not only listen to customers but then best lay out a plan that engages them. At a time when most are struggling to figure this out, people like you are charting new thoughts and directions. I like where this is heading. Nice work Rowan!

    Tony Zambito

    Rowan Hetherington

    Thanks for your feedback, Tony. Very much appreciated.

    It's always a pleasure to 'listen' to and 'engage' with you!

    duncan w craig

    This engagement plan map is very interesting and has some of the same concepts behind the work that I am doing. Good to see this work. thanks.

    Rowan Hetherington

    Thanks Duncan! Interesting to hear you're using some of the same concepts. Let me know if there's anything I can take a look at online - I'm always keen to see other views, perspectives.

    George Gallate

    Rowan, thanks for the call out. You always have been, and always will be a rock star!

    Rowan Hetherington

    Thank you George!

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