MBA, Change management, Communications and IT students around the world are learning about social networking tools and the potential benefits of applying these tools within an organisational context.
Articles on this topic quickly become out of date, due to the speed of progress in this rapidly emerging area.
This case study provides information, current as at September 2012, about IBM's journey to becoming a social business.
My thanks go to:
Articles on this topic quickly become out of date, due to the speed of progress in this rapidly emerging area.
This case study provides information, current as at September 2012, about IBM's journey to becoming a social business.
My thanks go to:
- Greg Cartan, Australian Graduate School of Management (AGSM), Graduate Certificate in Change Management (GCCM) Course Leader for 'Systems for Change'. Greg invited me to write this, as a way to update the existing AGSM course materials and provided helpful guidance on how to write an academic case study.
- Ethan McCarty, Senior Manager, Digital and Social Strategy at IBM, for content contributions.
- Karen Lilla, Manager, External Relations, Social Business for reviewing.
- Lena Lockhart, a wonderful friend, for lending her proof reading skills.
That was an excellent info,MBA is been popular in different part of place specially in Finland country well social business is also popular and i am not wondering about it if this one will become social business.
Posted by: Marko Salminen | November 07, 2012 at 07:24 PM