Rowan's blog

The need for insight into digital landscapes

I just read an article titled "Why Apple Needs Reminding We Don’t All Live In The United States", about the recent iPad WiFi+4G issues. Basically, Australians (among many others) have decided that Apple calling the new iPad ’4G’ is inaccurate, considering 4G LTE technology either doesn’t exist yet locally, or is not compatible with the iPad’s chosen LTE bands.

Either Apple did not have insight into the digital landscape of the markets it launched the iPad 4G into, or they chose to call it 4G anyway (which also demonstrates a lack of insight - into their digital consumers in those markets). Customers are none too happy to find, after they paid for the new device, that they don't get faster speeds. They are now causing a digital uproar which has extended to traditional media.

The article suggests that this is an issue that relates to Apple being a 'huge company' and 'being less agile'. I disagree. An organisation of any size can use a rigourous planning process, including gathering insight into all relevant local markets. It seems clear that basing plans on local insight would improve the user experience and perceived local relevance. So why do so few multinationals consider the local digital landscape of each relevant market?

I would have thought Apple, with its focus on user experience would have been at the leading edge of this practice.

Google, can you find my slippers?

I've been really busy lately. Not just like the 'busy' I was before.

I guess this is what happens when you set yourself a big mission at work, (which recently turned into an official global role) involving lots of o'seas travel, start a part-time post grad course and commit to moving house from Sydney to Canberra (for my husband's work).

If I have any available free time in Canberra, at least I will be able to entertain myself by suggesting to Canberians that polititians replace themselves with crowdsourcing (see my previous post). That should get some classic reactions ;-)

I have another idea on how to use the additional capacity of the National Broadband Network; augmented reality search engines. I've been complaining to Google for a long time that they don't help me find my lost horseshoes. Soon I will be adding plenty of household items to that list (e.g. the items hidden in box 38, located at the bottom of the pile of boxes in the storage room, waiting to be unpacked).

Given the world is becoming smarter with billions of data sensors in products, wouldn't the natural next step be to design tiny microchips (smaller than the ones designed to track rubbish) that could be placed on all your items (or inserted as part of manufacturing), then build an augmented reality app search engine to find them... Kind of like this app which IBM built for Wimbledon, but enabling us to find our kettles, misplaced iPhones, favourite slippers (which my dog likes to take into the garden) and keys...

Would this be useful to anyone else out there? Who do you think will provide this solution and how long do you think it'll be till we get it? Hopefully I will have had time to find my slippers by then...

 

Isn't it time we replaced political parties with crowd-sourced democracy?

ZDNet just revealed the Australian Lib's National Broadband Network (NBN) policy to be yet another half-baked, shambolic effort. Some of the background is in my blog posts from last year.

So much time has been wasted - as with almost all major government projects. The political system drives me nuts. So here is an alternate, half baked (but much broader) idea:

Why don't we create a new system for developing and managing Australian national projects whereby:

• Members of the Australian public who are qualified*, collaboratively co-develop policies/projects/solutions within their area(s) of expertise with the aid of neutral, monitored facilitation. *One idea would be to 'qualify' people via an online test, through which they must demonstrate balanced understanding of the points and history surrounding the issues.
• All the policy/project/solution initiatives developed collaboratively, nationally, could be submitted, presented and sorted by Australians via voting tools into a country priority list.
• The Australian public could then collaboratively vote in a Project Leader to implement each priority project (based on the leader's proven ability to successfully implement similar complex projects).

In other words, why don't we develop a system to crowd-source national policies/projects/solutions, so we can make 'politicians' obsolete?

Yes, that idea is half-baked - there would need to be a lot of detail ironed out behind how it could work... back-end infrastructure, privacy, making the collaboration & voting tools secure and facilitation neutral etc, but surely this is all possible now that we live in the time of the inter-webs?

Frankly, I think piloting this kind of approach, starting small and learning and refining it until it is workable on a broad scale would have to be worthwhile... Pretty much any system that focuses on developing an excellent end solution for the country would be better than having multiple competing parties made up of bipartisan politicians working on it?! 

What do you think?

(I have not missed the irony that we'd probably need the NBN to be in place to facilitate this kind of solution on a broad scale... ;)

Shift happens 4.0

An educational video for teachers was created in the US in 2006. The objective was (and still is) to come up with a system of education for our children that prepares them for the 21st century.

The video (about the pace of change, focusing primarily on globalisation and the information age), became an internet hit in 2007. See my earlier post. As with its subject matter, it's changing rapidly.

Version 4.0 was recently released on YouTube. It's worth a look.

You can get involved via the Shift Happens Wiki.

Smart Energy (aka Smart Grid)

Yesterday, General Electric unveiled a project at its research labs that will let homeowners cut annual energy consumption to zero by 2015. Read the article on CNet.

Sounds a lot like IBM's Smart Energy messaging. See the fun video or landing page.

So which companies will be involved and how will this roll out? CNET's Green Tech blog post explains what a 'Smart grid' is, the benefits and the barriers to adoption. From the article:

"Who are the companies participating in the smart grid?
The smart grid is shaping up to be a giant mash-up of the electricity utility, computing, and communications industries.

"Heavyweight tech companies--Cisco, IBM, Microsoft, and Google--all have serious initiatives in this area and loom large among utility executives working on smart-grid programs.

"IBM, which sees big dollar signs when it gets involved in large infrastructure projects, is building the technology backbone for many grid modernization programs. That includes installing communications equipment along the grid as well as the software and servers to process the mountains of data that need to be processed.

"Cisco, too, is jumping in with both feet with a broad initiative to supply networking equipment for utilities as well as in-home energy management tools. Verizon is looking at this as well, seeing the home network as a point to gather data on home energy use and, potentially, control lighting and appliances for better efficiency.

"Microsoft and Google are going after consumers as well while trying to sign on utility partners.

"The other key players are the host of start-ups in the area, many of which focus on energy displays. A handful of stronger network-oriented companies are emerging, notably Silver Spring Networks, which offers a wireless card that goes into smart meters.

"Finally, there's the electrical infrastructure itself: meters, transformers, transmission equipment, and other hardware that makes the grid tick. In addition to a number of smart meter makers, there are the global infrastructure companies like GE, Siemens, and ABB that are introducing modern control systems to manage the flow of electricity."

Lets hope these companies play nicely to overcome the technology challenges. There are plenty of other barriers to adoption, including consumer acceptance, government support and investment. Will be an interesting area to watch.

Australia's NBN: Conroy's digital economy roadmap

Digital Economy Minister Stephen Conroy released the government's roadmap for Australia's participation in the digital economy last night at an event at the Powerhouse Museum, Sydney. The report is now available from the government website.

This ZDNet article outlines some of the reactions from Industry at the launch.
iiNet regulatory officer Steve Dalby raised the important point that we need applications that make use of the 100MBPS speeds, not just the speed itself. Brad Howarth expanded on this on his blog. A couple of his points:

• "Enterprise Connect, the digital literacy programs and small business online programs will assist with takeup of the NBN, but there seems to be no cohesive strategy for developing broadband-enabled services themselves.
• "The work needs to be done now to equip businesses and business associations with the skills - and potentially the seed funding - to begin developing next-generation broadband services today, so that they will be ready when the network begins to go live. Failure to do so means that the benefits from the network will not be realised until quite some time later, meaning our investment in infrastructure may be quickly leapfrogged in economies where the focus has been on infrastructure and services, as opposed to just infrastructure."

IBM has ideas in this area, communicated in their Smarter Planet campaign.

I really hope we don't end up with more obtrusive rich online advertising and increased piracy (has the RIAA started lobbying against NBN / putting together a case to sue the Australian Federal Government yet?!!)

Is 100MBPS enough to support human teleportation services? Now that would be cool...

The AFR Broadband Conference

I was invited to attend the AFR Broadband Conference in Sydney last Tuesday on behalf of IBM Australia. The event attracted a variety of interesting speakers.

In short, the situation in Australia:

• Broadband speeds are currently slow in comparison to the US, Europe, Japan, Korea etc. (Average download speed in Australia is 710.6 Kbps, based on 12469 tests from download-speed.org)
• Broadband coverage is patchy. The cities have reasonable coverage, but there are holes (e.g. Balmain in Sydney). Most of the country (geographically speaking) cannot access ADSL2+ broadband. See the map.
• Telstra owns the existing copper wire network. In the cities, there is competition, with companies like iiNet having set up their own. Unsurprisingly, where Telstra is the only provider, prices are much higher (Telstra was privatised and therefore acts in the best interests of its shareholders - not the public, or the country).

The Australian Federal Government recognises that digital information and communication is becoming increasingly important to businesses / the Australian economy, culture and society and that Australia will be significantly disadvantaged if the lack of broadband speed and coverage is not addressed.

The Australian Federal Government has committed to create a National Broadband Network (NBN), which will be the single largest infrastructure project in Australian history. The details are still being ironed out. This is what we know so far:

• The NBN will be a wholesale only fibre network (i.e. not allowing for retail conflict as with Telstra in the past)

• The NBN will deliver 100-1,000MB connection speeds via direct fibre.

• The NBN will connect at least 90% of homes/premises in Australia (actually, the Hon Senator Stephen Conroy indicated during his speech that he was not interested in leaving out any % of the population).

• Wireless networks will be supplementary to the direct fibre NBN.

• The NBN is estimated to take approx 8-10 years to roll out (2017-2019 completion).

• The NBN is expected to have a 50+ year life.

• The NBN will be future proofed. (Professor Douglas Van Houweling said he expects packet info transfers will always be used via Internet Protocol but that the way those connections occur will evolve.)

• The NBN is expected to cost 43 billion AUD (mostly labour cost) and create 25,000 jobs.

The main discussion points at the conference:

1. Is structural reform a necessary precursor to the NBN?

• The consensus was ‘yes’, a regulatory reform package is required to get the structure of the sector right.

• Professor Allan Fels suggested rules governing broadcasting should be reviewed by the Productivity Commission (they performed the 2000 review).

• An agreement must be reached to separate Telstra’s existing assets (their copper wire network will become obsolete with the rollout of NBN). Government may need to compensate Telstra?

• The NBN must be a wholesale network, separate from retail. (This means the retail ISP’s would not be able to differentiate on product. Some are already starting to focus on customer service!)

• Since the NBN project is actually a 40-50yr investment (taking adoption into account) – in order to see the project through to completion, the Labour Government would need to be re-elected three times! Because of this, it would make sense to have laws put in place to protect the build of and investments in the NBN.

2. Where will the 43 billion come from?

• Firstly, the estimate of 43 billion is now considered to be on the high side. Phil Campbell from Citi Investment Research estimated, during the panel discussion that it would cost 30 billion.
  

• The Federal Government recently committed 5 billion (the Hon Senator Stephen Conroy confirmed during his speech that they would foot the whole bill if necessary, though they don't expect to have to do that). Suggestions were: 10 billion vended assets, 20 billion via infrastructure bonds (tax free investment opportunity).

3. What will the NBN mean for the broadband industry in Australia?

• In the next 8-10 years (the gap prior to NBN), steps must be taken to ensure existing broadband services continue to expand and competition continues in order to keep prices down.

• Once NBN is in place, the ISP’s will need to differentiate based on service (as the product will be ubiquitous). This is the situation in Korea, where the broadband network is a wholesale monopoly with the retailers playing on top of it.

4. How will the NBN change things for business, society and the country?

Rohan Lund from Yahoo!7 spoke about the media revolution we’re already seeing as audiences use the internet to communicate, discover and be entertained. He outlined how Australians have adapted their internet behaviour to the speed currently available:

• Yahoo!7 (which aims to be a guide to content on the internet) holds proportionately less market share to Google in Australia than in other countries. Google’s cleaner, faster search experience has been embraced by 90% of the Australian market.

• Video is consumed, but in low quality, bite sized chunks.

• The lighter social networking sites are most popular.

Clearly the NBN would be a good thing for Rohan and Yahoo!7 !

Abigail Thomas from the ABC talked about some of the innovative projects she’s undertaking. ABC iView (internet television) is, I gather, currently only feasible due to agreements with several ISP’s whereby the content download charges are not ‘metered’ for their customers.

Projects being undertaken overseas, such as digital health record systems (England, Denmark, Chicago), or traffic management systems (Stockholm, London), are reliant upon the creation of the NBN. See my earlier post ‘"Towards a smarter economy" with a National Broadband Network’.

Professor Douglas Van Houweling (in the US) joked via phone hook-up (after his video speech had been played) that it was a shame he couldn’t yet see us – his audience – via real-time video hook-up. Real-time video upload will be possible with the NBN.

Related points:

• Professor Douglas Van Houweling said the rest of world will be watching as Australia rolls out the NBN and becomes a leader in this area. He suggested the US needs to think about ensuring 100MB connectivity within 3 years, with at least 10MB upload speeds. (It’s important to remember users will contribute, not just consume. Example is medical centres uploading x-rays.) This point re. upload capacity will hopefully be considered for the Australian NBN.
• NBN will ‘float the boats’ in that many internet based applications that will be created by the business community and government will be reliant / sit upon it.
• Korea currently has the fastest broadband speeds in the world and is investing 24 billion to increase to 1GIG connectivity by 2012!

Videos of some speeches from the conference:

• Marianne King, first assistant secretary for Department of Broadband Communications and the Digital Economy.
• "Pipe Network's Bevan Slattery, Nextgen's Malcolm Roe, Ericsson's Tony Malligeorgos and TransACT's Gordon Dunsford discuss what the federal government's national broadband network will actually deliver". (Source: misaustralia.com)
• The Hon Senator Stephen Conroy, Minister for Broadband, Communications and the Digital Economy.

For more info, check out 'The Scoop' by Mark Jones.

"Towards a smarter economy" with a National Broadband Network

Glen Boreham addressed the National Press Club last month. His speech 'Towards a smarter economy' described how sensors in the form of transistors and computer chips (that are already built into most aspects of our lives*), combined with a high-speed, high coverage broadband connection (i.e. the National Broadband Network) could report information that would allow us - individuals, corporations and government - to make smarter decisions. 

Synopsis of Glen Boreham's speech from ibm.com/au:

"When people have more information, they make smarter decisions.

In Germany, 6 million households are reducing their electricity bills, because an intelligent energy grid gives them enough information to do so. In Sweden, an intelligent road system gives Stockholm’s commuters enough information to reduce traffic congestion by 25% and carbon emissions by 40%.

If Australians had more information about the impact of their decisions – on their pocket, on the environment, on their quality of life, on GDP – they would act very differently.

Glen Boreham contends that – as we invest billions in building infrastructure through the stimulus package – Australia has a unique opportunity to embed intelligence into every road, building, city and utility grid. In his view, the information this would generate would empower our citizens, businesses and governments to get behind the issues that affect us all.

Mr Boreham looks to a future where the sum of millions of smarter decisions help us to use less energy, make far more efficient use of our water resources, unclog our congested cities and boost our GDP – creating a smarter, sustainable economy."

You can download Glen Boreham's full speech here. I thought it was visionary. What do you think?

I attended the AFR Broadband Conference yesterday, during which the National Broadband Network (NBN) was discussed. If we don't get the NFN, I fear Australia will suffer greatly. Glen Boreham's vision, for one, is dependent upon the NBN.

*Interesting snippet: The new Mercedes contains as many control units as the new Airbus A380. That's just a car. The same thing is happening in almost every commercial sector.