California's Terminator (AKA Governer Arnold Schwarzenegger) delivered a powerful speech at Georgetown University as part of the Georgetown University Environmental Conference.
"I believe the environmental movement is in the midst of redefining
itself as something more modern, more confident, and more positive. As
governor, I talk to scientists in our universities, I talk to CEOs that
run major corporations. And let me tell you, those are not wacky
people. Mainstream scientists are convinced, mainstream CEOs are
convinced, and if you look at the surveys, mainstream Americans are
convinced that global warming and climate change is real and we have to
do something out it. So who are the fanatics now? Who are the
fanatics? They are the ones who are in denial. They’re in environmental
denial, they’re in economic denial, and they are in political denial.
Who are the fanatics when DuPont has hired the former head of
Greenpeace International? Who are the fanatics when major companies are
now demanding that the federal government once and for all passes new
laws to set standards for greenhouse gas emissions? Major companies
like DuPont, GE, Wal-Mart, BP and PG&E believe that the climate
change is real. That is the mainstream speaking, that is the
establishment speaking."
"So the new environmental movement is not about guilt, it’s not about
fringe, and it’s not about being overwhelmed by the enormity of the
problem, but it is about mainstream momentum, exactly what I talked
about earlier with bodybuilding. We have to make it mainstream. We have to make it sexy. We have to make it attractive so that everyone wants to participate."
Interestingly, that was one of the key messages that came out of the lunch with Greg Bourne. There were senior advertising folks at that lunch and as Greg talked, I think it dawned on a lot of them that they are in positions of serious power. If they sell their clients on concepts that make being environmentally friendly "cool", those ads will impact consumer perception and purchasing trends.
Schwarzenegger has had success 'selling' an idea and making it popular. He was of course a key driver of the weight training movement (consider how many weights gyms there are in the world today). Lets hope he can help us reach the 'tipping point' on environmental issues. The extra weight of his beefy abs, lats, and deltoids won't hurt!
You can read his whole speech here.
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